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Privacy center

Privacy policy

We protect the voice of your customers with precise controls, transparent processing, and processes that center human trust.

Last updated 15 Oct 2026

Contact [email protected]

collection

Information we collect

We ingest app store reviews, account level configuration data, usage logs, and the contact details you choose to share with us.

  • Product data

    App names, storefront selections, locales, and plan level allowances that you configure inside REVU.ai.

  • Account details

    User names, email addresses, team assignments, and authentication logs needed to secure your workspace.

  • Support inputs

    Questions you send to our team, survey responses, or feedback you volunteer through research programs.

behavior

Data from your visitors (REVU Behavior)

If you install a REVU SDK on your site, we receive information about how people use it. You decide whether to install it, where, and what it sends. We use this information to give you REVU Behavior.

  • What the Web SDK sends

    Pages viewed (address, title and description, the page that linked to it, campaign tags in the address), time on page, how far a page is scrolled, clicks with the visible text, label and title of the clicked element (each up to 120 characters) and the link address, file downloads and links to other sites, form submissions with field names and types only, changes to form fields (which field, and whether a checkbox or option is selected, never typed text), right clicks, when the visitor switches tabs or goes idle, repeated clicks, window size changes and page speed measures. With each event: the browser's user agent, languages, time zone, screen and window size, connection type and type of device, and random identifiers for the visitor and the visit. The SDK never reads what visitors type in a form field, and removes passwords, tokens, email addresses and similar values from addresses before sending them.

  • What you choose to send

    A user id, if you call identify when someone signs in, and any custom events and properties you add. Do not send passwords, payment details or other sensitive information this way.

  • What the Server SDK sends

    For requests to your server made by crawlers and AI agents: the host, the path without its query string, the method, the response status, the user agent, the IP address and the name of the referring site. It never sends request or response bodies, cookies or credentials. Requests from ordinary browsers are filtered out on your server and not sent.

  • Identifiers on your site

    The Web SDK keeps its visitor and visit identifiers, the user id you set with identify, the campaign tags of the visitor's first and latest visit, and the visitor's consent choice on your site: in a first-party cookie that expires 2 years after it was last updated, and in the browser's local storage, which keeps them until the visitor clears it.

  • IP addresses and location

    We use the IP address of each request to work out an approximate location (country, region and city) and network, on our own servers, and to check whether a crawler is genuine. The approximate location stays with the events.

  • Why we use it

    To show you and your team how your site is used, which crawlers and AI agents read it, and to answer your questions about it. When your team asks REVU a question about Behavior data, the question and the data needed to answer it are sent to AI service providers to produce the answer. We do not use your visitors' data to contact them, and we do not sell it.

  • Where it is processed

    On servers run for REVU by our hosting provider in Germany. Requests to REVU first pass through a network provider that protects and speeds up traffic, which may handle them in other countries.

  • How long we keep it

    Your plan sets how far back your dashboard shows Behavior data: 90 days on Starter, 1 year on Growth, 2 years on Professional, with no limit on Enterprise. Today, data older than that is hidden from your dashboard but stays stored. We are building automatic deletion of data older than your plan's window plus 30 days, and will update this section when it is live. When you delete your organization, its Behavior data is deleted with it, 30 days after your request.

  • Your role toward your visitors

    You decide whether to use REVU on your site, on which pages and what it sends. Tell your visitors that you use REVU to understand how your site is used, ask for any consent the law where you and they are requires, and use the SDK's consent controls to stop collection when a visitor declines. When you opt a visitor out, the SDK stops collecting new events from them.

  • When a visitor asks for their data to be deleted

    Email [email protected] with the person's user id, or the visitor identifier from your site, and we delete that person's events, visits and profile from your organization within 30 days and confirm by email. Copies in our backups are removed when those backups expire. If a visitor writes to us directly, we ask which site they used and handle the request with that site's owner.

usage

How we use information

Data powers the product experiences you expect, strengthens platform reliability, and keeps customers informed about material updates.

  • Product delivery

    Processing reviews, generating narratives, and routing insights to the users and channels you authorize.

  • Platform safety

    Monitoring for abuse, and access limited to what each role needs.

  • Customer guidance

    Sending release updates, answering support requests, and sharing onboarding content you ask us to provide.

stewardship

Data stewardship

REVU.ai encrypts data in transit and keeps each organization's data separate.

  • Security controls

    Encrypted connections, role-based access and activity logging.

  • Retention windows

    Operational logs are kept for 12 months. Customer review data follows the retention schedule and refresh cadence in your plan (e.g., Starter 90 days, Growth 1 year, Professional 2 years, Enterprise unlimited).

  • Third parties

    Vetted subprocessors help us operate the platform. Each provider follows contractual confidentiality and security standards.

choices

Your choices and rights

You stay in control. Administrators can export, correct, or delete data, and individuals can contact us for access requests.

  • Workspace controls

    Admins manage members and their roles. The owner can delete the workspace.

  • Portability and exports

    Exports are available per plan (CSV on all plans; Excel on Growth+; API/Webhooks on Professional+). We support structured exports to help you meet portability obligations.

  • Individual rights

    You may request access, correction, or deletion by emailing [email protected]. We respond within 30 days.

  • Marketing preferences

    Opt out of product announcements directly from each email or by contacting our privacy team.

regional

Regional notices

  • Data processors

    REVU.ai acts as a processor for customer data and a controller for account level information needed to run our business.

  • Contact details

    Email [email protected] or write to REVU.ai Privacy, Building 7, Smart Village, Giza, Egypt.

cookies

Cookies and analytics

We use essential cookies for site performance and privacy-safe analytics only after you consent via the banner.

  • Essential cookies

    Required for core functionality like session continuity and security. These cannot be turned off.

  • Analytics consent

    Analytics scripts load only after you accept the on-site banner. Data is aggregated to understand feature usage, not to identify individuals.

  • Your controls

    You can change consent at any time from the banner controls. Clearing cookies resets your choice.

Need a custom agreement?

Enterprise privacy teams can request a data processing addendum. Email [email protected] to arrange it.

Contact [email protected]

REVU.ai

AI-powered Feedback and Behavior intelligence that reveals the why behind your metrics.

Contact [email protected]

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